Thursday, January 17, 2008

Clorox Going GREEN? Sierra Club's endorsing what?


I must report that I was a little skeptical when I saw the bottles of "greenwash" or "Green Works" (whatever) from Clorox on the shelf at Publix. What is this? $3.49 for a bottle?

Endorsed by the Sierra Club? What? Oh great, our "voices" have been shouting for greener products and this is what we get? WE DIDN'T MEAN WE DIDN'T LIKE THE COLOR OF YOUR OTHER #*^*!
Looks like we're going to have to go Grey now! (I'm speaking of grey matter, of course)

I just don't trust that company. So I went a searchin...

a) They still test on animals and I'm happy to have turned my back on this company long ago.

b) The Sierra Club's been paid heavenly for this endorsement and will obviously use the money to create more awareness of it's own organization's efforts. Some good will come from that.

c) Kathalon preservative (or any similar biocide approved for domestic applications by FDA) See the MSDS [http://www.fuelcare.co.uk/kathonfp15msds.pdf ] from the maker of Kathalon biocide products, Rohm & Haas, and you'll see clear statement of the potential fhazards: Risk phrases are:"Irritating to skin. Risk of serious damage to eyes. May cause sensitization by skin contact. Harmful to aquatic organisms, may cause long­term adverse effects in the aquatic environment." The risk phrases are associated with the isothiazol component ,which is the active ingredient common to the product line.

Ok, I must concede. It is a small step in the right direction but it's not what we're asking for. The environmentally conscious people KNOW what they're looking at now and will look for true product integrity. Not just a "greenwashing" label with a pretty picture!

Our voice of consumer power (our money) is no longer up for grabs by the best marketer or slogan.
It's a grey area. Still.

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